The term "TransPromo" has been applied to the ever-evolving technology that produced printed bills and statements; technology that is closely related to variable data printing software used for versioned collateral and personalized direct mail. Along with PURL and Web to Print, TransPromo is one of 3 fastest growing add ons for Printing industry.
InfoTrends' report - The TransPromo Revolution: The Time is Now! - measures the market in number of impressions rather than sales of software applications. According to the report, the TransPromo full color digital output for North America was 1.62 billion equivalent images in 2006. The output is forecast to increase at an average of 91% annually to 21.72 billion images in 2010; the growth driven by "advances in digital printing equipment … and continued market adoption as organizations seek to exploit technology to drive loyalty, brand recognition, and profits."